tsan yu yinis a graphic designer with a keen focus on branding, packaging, and creative direction, taking ideas where they haven’t yet been.



Project
Index



Features & Mentions

Shopping Design (2024)
Verse (2024)
Taipei Fine Art Museum (2024)
Asia Media Centre: Part
I / Part II (2023)
The Dieline (2022)  
Topawards Asia (2021)


  tsanyuyin@gmail.com for opps or collabs


Experience
tsanyuy.in
Taipei
Self employed
2021-Ongoing

IDEO
Shanghai
Communications Designer (freelance)
2018-2025

Ugly Half Beer
Taipei
Head of creative
2018-2021

Bits x Bites
Shanghai
Art director (freelance)
2015-2017

Xue Xue Institute
Taipei
Senior designer
2000-2013

MoMA
New York
Intern
2013

Art Center College of Design
Los Angeles
Scholarship Program
2010Recognition
A Memoir (of Four Nostalgias)
Tokyo Type Directors Club (2025)

Taipei 140: Celebrating 140th Anniversary of Taipei City
Tokyo Type Directors Club (2025)

ToastTea Lager
Dieline Awards (2022)
Golden Pin Design Awards (2022)

Through the Mist I See the Fairyland
Golden Pin Design Awards (2022)

Oyster Stout Trio
Tokyo Type Directors Club (2021)
Topawards Asia (2021)

Ugly Half Beer
Taiwan Design Best 100 (2022)

A Film by Edward Yang: A Retrospective Series
Taiwan Design Best 100 (2017)

Citrus Moon
iF Design Awards (2012)
Design for Asia Awards (2012)

Dragon Tangram
Red Dot Awards (2012)


Updated on 2025.04.29
TOASTea Lager Packaging, 2022
TOASTea Lager is a Taiwanese beer brewed with leftover sandwich crusts and black Assam tea—an ode to the island’s beloved breakfast of crustless toast and iced tea. Inspired by the UK’s TOAST Ale, it turns food waste from local breakfast spots into something worth raising a glass to. The packaging riffs on Taiwan’s oil-proof sandwich wrappers, featuring cheeky illustrations by artist Huang Hai Hsin. Even the spent grain gets a second life—upcycled into TOASTea Tote Bags made with ocean plastic, in collaboration with A Plastic Project. From morning staples to evening sips, it’s breakfast, bottled—and coming full circle.

This project was honoured as the winner of the Design for Good category at DIELINE Awards 2022.

㊗︎  Dieline Awards (2022), Winner of the Year — Design For Good㊗︎  Golden Pin Design Awards (2022), Winner