tsan yu yinis a graphic designer with a keen focus on branding, packaging, and creative direction, taking ideas where they haven’t yet been.



Project
Index



Features & Mentions

Shopping Design (2024)
Verse (2024)
Taipei Fine Art Museum (2024)
Asia Media Centre: Part
I / Part II (2023)
The Dieline (2022)  
Topawards Asia (2021)


  tsanyuyin@gmail.com for opps or collabs


Experience
tsanyuy.in
Taipei
Self employed
2021-Ongoing

IDEO
Shanghai
Communications Designer (freelance)
2018-2025

Ugly Half Beer
Taipei
Head of creative
2018-2021

Bits x Bites
Shanghai
Art director (freelance)
2015-2017

Xue Xue Institute
Taipei
Senior designer
2000-2013

MoMA
New York
Intern
2013

Art Center College of Design
Los Angeles
Scholarship Program
2010Recognition
A Memoir (of Four Nostalgias)
Tokyo Type Directors Club (2025)

Taipei 140: Celebrating 140th Anniversary of Taipei City
Tokyo Type Directors Club (2025)

ToastTea Lager
Dieline Awards (2022)
Golden Pin Design Awards (2022)

Through the Mist I See the Fairyland
Golden Pin Design Awards (2022)

Oyster Stout Trio
Tokyo Type Directors Club (2021)
Topawards Asia (2021)

Ugly Half Beer
Taiwan Design Best 100 (2022)

A Film by Edward Yang: A Retrospective Series
Taiwan Design Best 100 (2017)

Citrus Moon
iF Design Awards (2012)
Design for Asia Awards (2012)

Dragon Tangram
Red Dot Awards (2012)


Updated on 2025.04.29
Through the Mist I See the Fairyland Hazy IPA Packaging, 2022
Through the Mist I see the Fairyland — Hazy IPA is a Taiwan–New Zealand collaboration that explores what haze means through a Taiwanese lens. The label, created with master painter Chen Ming-Shan, honours Taiwan’s fading glove puppetry stage painting. It imagines a soft-focus archipelago where two sacred peaks—Dabajianshan (Mt. Sylvania) in Taiwan and Aoraki (Mt. Cook) in New Zealand—rise together through the mist. Inspired by the local folk art, the design loops fluorescent landscapes and misty effects, much like the beer itself. Brewed with Taiheke and Mosaic hops, this IPA drifts through tropical clouds of flavour. It’s haze, the Taiwan way—celebrating unsung craft and the hoppiness that lingers in the mist.

㊗︎  Golden Pin Design Awards (2022), Winner