tsan yu yinis a graphic designer with a keen focus on branding, packaging, and creative direction, taking ideas where they haven’t yet been.



Project
Index



Features & Mentions

Shopping Design (2024)
Verse (2024)
Taipei Fine Art Museum (2024)
Asia Media Centre: Part
I / Part II (2023)
The Dieline (2022)  
Topawards Asia (2021)


  tsanyuyin@gmail.com for opps or collabs


Experience
tsanyuy.in
Taipei
Self employed
2021-Ongoing

IDEO
Shanghai
Communications Designer (freelance)
2018-2025

Ugly Half Beer
Taipei
Head of creative
2018-2021

Bits x Bites
Shanghai
Art director (freelance)
2015-2017

Xue Xue Institute
Taipei
Senior designer
2000-2013

MoMA
New York
Intern
2013

Art Center College of Design
Los Angeles
Scholarship Program
2010Recognition
A Memoir (of Four Nostalgias)
Tokyo Type Directors Club (2025)

Taipei 140: Celebrating 140th Anniversary of Taipei City
Tokyo Type Directors Club (2025)

ToastTea Lager
Dieline Awards (2022)
Golden Pin Design Awards (2022)

Through the Mist I See the Fairyland
Golden Pin Design Awards (2022)

Oyster Stout Trio
Tokyo Type Directors Club (2021)
Topawards Asia (2021)

Ugly Half Beer
Taiwan Design Best 100 (2022)

A Film by Edward Yang: A Retrospective Series
Taiwan Design Best 100 (2017)

Citrus Moon
iF Design Awards (2012)
Design for Asia Awards (2012)

Dragon Tangram
Red Dot Awards (2012)


Updated on 2025.04.29
Citrus MoonPackaging, 2012
A Mid-Autumn mooncake box inspired by the lunar cycle, blending a gradient from citrus green to moonlit yellow—a union of the moon and citrus. A sliding sleeve traces the phases of the moon in motion, while each mooncake reveals a poetic, traditional name for each lunar moment.

㊗︎  iF Design Awards (2012), Winner㊗︎  Design for Asia Awards (2012), Silver